Director, Social Media

Made by Gather



Made by Gather, a B2B portfolio of kitchenware and home brands, is looking for a Social Media Director to develop and execute the strategies for Bella, CRUX and Beautiful. Reporting to the VP Brand, you are a creative storyteller who can lead strategic planning, development, and ongoing execution and management of social media activities for our brands. You are a self-starter who is well-versed across all platforms and has agency or in-house experience overseeing social media strategies for multiple brands. This is NYC-based role that requires approximately 2 days a week in-office.

RESPONSIBILITIES:Collaborate with Chief Tik Tok Officer and Brand Design Director to develop and execute the social media strategy, social media campaigns and tactical plans that align with our brand strategies and business goals
Develop and the brand voice and social publishing calendar for Bella and CRUX; oversee execution of the social calendar for Beautiful by Drew
Author and oversee social media content creation, planning and execution, working collaboratively with Commercial Marketing, PR, and Product teams on larger tentpole events and initiatives
Build a comprehensive learning agenda and analyze campaign results and determine audience behavior and engagement to ensure that insights are integrated into strategies
Present strategies, analysis, and key learnings regularly to senior leadership and various stakeholders
Brief internal creative team and cultivate a network of creatives (employees, influencers, photographers, videographers, illustrators, designers, talent) to create content, managing the overall content production budget for social
Partner with media agency to execute paid social campaigns, leading the briefing and providing insight on content optimization (voice, tone, look and feel, messaging, content formats)
Liaise with celebrity talent partners, networks, and retailers to conceptualize and execute social media campaigns
Collaborate with Customer Care and Product Brand Management teams to develop an open feedback loop for product issues and product development opportunities
Monitor creators and influencers, staying current on social media trends and potential partnerships – both in the kitchenware category and beyond
Maintain awareness and understanding of emerging social media platforms and look for opportunities to innovate
Identify industry trends, news, and cultural moments to increase our brands’ share of voice
Recruit, lead, develop and mentor one direct report (to be hired) and one freelance creator/community manager
Must have a proven track record building a community on social media from scratch
Bachelors degree in marketing, journalism or other creative discipline
8+ years of experience developing, deploying and measuring social media programs
Proficient in basic social publishing/analytics platforms (e.g., Sprout, Hootsuite, Dash Hudson)
Deep experience and passion for managing creator/influencer programs
Excellent copywriting skills; ability to cultivate a strong PoV across multiple brands
Experience with the creative process from start to finish: excellent briefing skills, experience creating and executing shot lists, and providing art direction
Graphic design skills a plus
Self-starter who works well under pressure
Passion for cooking a plus
*Full-time position with a competitive salary and comprehensive benefits program, hybrid work schedule, extended medical/dental/vision, 401k plan company match, EAP, discount program, holidays and Summer Fridays.


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